Shazwani Hamid's Blog: Ariani Exclusive Preview!

Earlier this month, I was invited to attend the exclusive preview of the new Ariani collection for 2014. I was one of the few bloggers who were lucky enough to get to attend the preview of their latest collection that was held at the Grand Ballroom of DoubleTree by Hilton on the 6th of March 2014.

The event was so glamourous and filled with lotsa surprises and excitement!

Sat one table with awesome bloggers Sabrina, Jezmine and Syahira

My #OOTD for that day: Leopard printed tunic top from Warehouse, Levis jeans, Zanotti peep toe leopard shoes, and a white Lady Dior bag

Galeri Ariani has been in the market since the year 2008 for it's exclusive scarves that are famous for their designs, fabrics and quality. It is one of the prestigious scarf brands among Muslim women in Malaysia which is owned by the huge textile company, Jakel Sdn Bhd. I am sure most women here are very familiar with the brand especially if you're a head-scarf wearer, as they are the pioneer of the classic "tudung awning"! I still remember the last few years when I first heard about that scarf was from the Ariani brand. Some even called it the "tudung Ekin" - I have one too! hehe

Anyways, the event started off with a speech by the Marketing Director of Ariani Textiles, Puan Norhana Sharkhan... or better known as Puan Nona. She's so beautiful, I can't take my eyes off her! haha :p

Their first ambassador was Ekin Mawi and followed by the beautiful Wardina Saffiyah. She has been the Ariani face for years now..But since Wardina is going to migrate to Australia, they now have a NEW ambassador!

Yeay..got the chance to take a photo with the sweet Wardina!

The new ambassador for Galeri Ariani 2014 is the pretty Nurul Syuhada, the TV3 personality who won the 2005 Malaysian Top Host. She drew her name through hosting shows like Majalah 3 and Malaysia Hari Ini (MHI). She is beautiful, poise and simply elegant! She represents the innocent and graceful Muslimah as it should be. Simply perfect for an Ariani girl! ;)

Anyway this Exclusive Preview was divided into two segments - Chic Casual and Glam Exclusive, where they featured their latest creations that were specially designed for this event! They only use the highest quality of materials like Italian Chiffon, Italian Lycra and Thai Silk for all of their scarves. To produce a superb workmanship, every step of the way is carefully planned. From the design, fabric, stitching, lace, embroidery work, lush beadings and the detailing of the Swarovski crystal used during the production are executed properly in creating a perfect piece of scarf!

While we enjoyed our delicious menu that day, we were presented with Ariani's new collection by beautiful models on the runway

This is the collection of "Chic Casual" which includes Tudung Zafira Printed, Selendang Embroidery, Selendang Printed, Selendang Printed Stone, Selendang Crumple, and Aleesya Beaded Block Heavy.

This is the collection of "Glam Exclusive" which include Tudung Zafira Lace, Selendang Art Work, Selendang Stone, Selendang Embroidery, Selendang Lace, Tiara Chiffon 2 Layer, Selendang Stone and Selendang Aleesya Lace. I love these collection! They're simple yet elegant!

One of the highlights of the event was the lucky draw. I was really excited to see the winners (Ariani card holders) who went home with such amazing prizes like iPhone 5S, exclusive Persian carpet worth RM5000, and Ariani vouchers worth up to RM1000! They have it every year in conjunction with Ariani's year end sale 2013! Oh myyyyy... How awesome! (and generous of them!)

If you haven't signed up yet, go and sign up and you can be in the running of winning all these amazing prizes next year! All you have to do is shop, fill the form and drop it in the lucky draw box.

Another amazing highlight of the evening was the bidding of 3 of Ariani's one of a kind designs. The 3 scarves were bid at the price of RM 3500, RM 7000 and even RM 10,000! O____O *jaw-dropping*

The bidders get to keep the scarves, of course. This auction was for a good cause, so the bidding money is donated to the less fortunate and for charity. Alhamdulillah, may Allah grant the bidders and the people of Ariani/Jakel with more rezeki!

The bidder with that RM 3500 scarf!

The RM 7000 scarf!

And lastly, the RM 10,000 scarf!!!

O___O

Afterwards, the event continues with a special appearance by Malaysia's sweetheart, Datuk Siti Nurhaliza! I was surprised and excited when I saw her! I was in awe looking at her beauty!

She is now the Galeri Ariani icon by the way.

She is collaborating with Galeri Ariani to create her own collection called Siti Nurhaliza Collection by Galeri Ariani and it will be out on 21st March and will last until the month of Ramadan. I can't wait to purchase it for myself! If you're an Ariani card member holder, you will get further markdown on the items!